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How to make your agency more efficient

How to make your agency more efficient, more profitable, and more successful.

Published : in


Author : Sam Baldwin

As an agency, efficiency is key to maintaining productivity. Without actively working to make your agency more efficient, you will likely be leaving money on the table (in terms of wasted time and money) and customer satisfaction may suffer. Here are some tips on how to make your agency more efficient, more profitable, and more successful.

Analyze Your Agency’s Performance

Analyzing your agency’s performance is essential in understanding what areas need improvement. Looking at data can help you identify inefficiencies and opportunities for improvement. Here are some tips on how to analyze your agency’s performance:

Collect data

You must collect data on the performance and activities of your agency in order to make informed decisions. This includes information on processes, timings, costs, customer satisfaction, and more. Set up internal dashboards for your team which collate and display your most important metrics; use our free internal dashboard template to do this quickly and easily.

Identify weak spots

Once you have the data, you must identify any weak spots in the performance of your agency. This can include areas where efficiency can be improved, customer service is lacking, or processes need to be re-evaluated.

Make improvements

Once weak spots have been identified, it’s time to make improvements. This can include changes to processes and operations, investments in technology, adjusting roles and responsibilities, and introducing new methods for continuous improvement.

Analyze results

The last step is to evaluate the results of the changes that were made. This can be done by looking at the data that was collected before and after the changes to ensure that performance is improving.

By analyzing performance, agencies can make informed decisions that lead to improved efficiency. This will help them stay competitive and meet the needs of their customers.

Internal dashboard template for agencies
Use our free internal dashboard template for agencies 

Next steps to increasing your agency's efficiency

1. Establish Clear Goals and Objectives

Before you can make any changes to improve efficiency, you must define what success looks like for your organization. Developing clear objectives and goals allows your team to focus their efforts on the most important tasks.

2. Improve your Processes and Procedures

Agencies should focus on improving processes and procedures in order to improve their efficiency. This can include streamlining operations, eliminating unnecessary steps, automating certain processes, and creating standards for tasks and roles.

3. Invest in tools and tech

The use of technology can help your agency become more efficient. There are dozens of time-saving tools that will help streamline your processes, saving time and therefore money. See our recommended tools for automating repetitive processes for more ideas.

4. Delegate

If a task is not being completed properly, it’s important to delegate it to the right person. Make sure that team members are given tasks they’re capable of completing so they don’t become overwhelmed or ineffective.

5. Introduce continuous improvement methods

Continuous improvement methods such as Lean and Six Sigma can help your agency become more efficient over time. These methods can help identify areas in need of improvement, identify potential risks, and decrease costs associated with inefficiencies.


In conclusion, improving agency efficiency is key to a successful business. Analyzing the agency's performance is the first step in making informed decisions that can lead to increased efficiency. Establishing clear goals, improving processes and procedures, investing in tools and tech, delegating tasks, and introducing continuous improvement methods are all strategies that can help boost efficiency. With these measures in place, agencies can stay competitive and deliver excellent customer service for clients (see: How agencies can deliver great customer service: tips and advice).

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