How to organize an all-hands meeting (that employees actually look forward to)

Unlock the secrets to an epic all-hands meeting! Discover insider tips and proven strategies to transform your team gatherings into powerful, engaging events.

Craft Author: Tom Norman
Tom Norman
Unlock the secrets to an epic all-hands meeting! Discover insider tips and proven strategies to transform your team gatherings into powerful, engaging events.

What is an all-hands meeting?

An all-hands meeting, also commonly referred to as a town hall meeting, is a gathering within a company where all employees are invited to attend. From the newest hire to the CEO, this event aims to foster open communication and transparency. Often used to discuss overall company goals, major product launches, or significant changes in company direction, an all-hands meeting represents a chance for every voice to be heard.

Fun fact 💡 The term “all hands meeting” reflects the inclusive nature of these gatherings and comes from the phrase “all hands on deck” which used to be used on ships to signal that all crew members had to go to the deck.

What’s the purpose of all-hands meetings?

The primary goal of all-hands meetings is to bring everyone in the organization onto the same page. Unlike regular departmental meetings, where only specific teams are involved, these meetings engage everyone. By openly discussing company goals, successes, and challenges, employees from all levels of the organization can feel a stronger connection to the company's mission and values. It creates a sense of unity, fosters collaboration, and can inspire a shared vision for the future.

Benefits of an all-hands meeting

1. Increased Transparency

An all-hands meeting allows executives to openly discuss the company's strategy, upcoming projects, financial performance, or any significant shifts in direction. This openness helps employees at all levels understand where the company is headed and how their work contributes to overall objectives. This level of transparency can foster trust, reduce confusion, and align teams with the company's mission and values.

2. Building Culture

By bringing everyone together, an all-hands meeting can cultivate a sense of community and shared purpose. Whether it's celebrating achievements, discussing challenges, or simply connecting across different departments, these gatherings create opportunities for bonding. This unified culture helps in enhancing collaboration, increasing morale, and promoting a positive work environment where employees feel valued and part of a larger whole.

3. Empowering Employees

An all-hands meeting is a platform where all voices can be heard. Employees are encouraged to ask questions, share insights, or even present their own ideas to the wider organization. By actively involving staff in discussions that may typically be reserved for higher management, the company sends a powerful message that every opinion matters. This empowerment can lead to increased engagement, motivation, and a sense of ownership among employees, making them feel more connected to the company's success.

All-hands meeting templates

How to host a great all-hands meeting

All-hands meetings require gathering the entire company together which brings with it lots of complexities: everything from keeping everyone engaged to finding a location for the meeting if it’s hosted in-person.

Here are 6 steps to hosting a great all-hands meeting:

1. Set a Clear Agenda

Define the purpose and goals of the meeting in advance. Are you announcing a new product launch? Discussing quarterly results? Or focusing on team-building? Communicate the agenda to all attendees beforehand so they can come prepared. This focus ensures that the meeting stays on track and everyone understands the importance of what's being discussed.

Get inspiration from our meeting agenda examples

2. Invite Key Speakers

Select speakers who can provide valuable insights into the topics at hand. This might include executives, team leaders, or even external industry experts. By choosing speakers who are engaging and knowledgeable, you ensure that the content is relevant and captivating.

3. Encourage Participation

An all-hands meeting should not be a one-way communication channel. Create opportunities for all attendees to ask questions, provide feedback, or participate in breakout sessions. This could include Q&A segments, interactive polls, or small-group discussions. Encouraging participation makes the meeting more interactive and allows for diverse perspectives to be heard.

4. Utilize Engaging Visuals

Presentations with visual aids such as slides, videos, or charts can make complex information more digestible. Visuals can help to illustrate key points and maintain audience engagement. Make sure that these visuals are clear, relevant, and add to the understanding of the content.

5. Follow Up

The work doesn’t end when the meeting concludes. Send out a summary of what was discussed, the decisions made, and the next steps to be taken. This follow-up ensures continuity and demonstrates that the dialogue doesn’t end with the meeting. Whether through an email summary, shared document, or a recording of the meeting, this follow-up helps reinforce key messages and maintains momentum.

6. Measure Success

Seek feedback after the meeting to understand what went well and what can be improved. This might include an anonymous survey or informal conversations. Gathering this feedback allows for continuous improvement and ensures that future all-hands meetings are even more effective.

3 top tips for an epic all-hands meeting

1. Use Craft to Prepare Your Agenda and Meeting Notes

Having a well-prepared agenda is pivotal for an effective all-hands meeting. Craft allows you to build documents collaboratively, making it an ideal platform for preparing both the agenda and meeting notes. You can easily organize content, customize the layout, and share documents with all attendees in advance. The collaborative nature of Craft fosters a more interactive planning process, as team members can add their insights, propose topics, or highlight key points to be addressed.

2. Highlight Success Stories

People connect with stories, and an all-hands meeting is an excellent opportunity to share success stories from within the company. Whether it's a project that exceeded expectations or an individual who went above and beyond, highlighting these successes celebrates achievements and fosters a sense of pride. These stories can inspire others within the organization and create a shared understanding of what success looks like at your company.

3. Create a Safe Space for Dialogue

An effective all-hands meeting is one where employees feel comfortable sharing their ideas, questions, or concerns. To facilitate this, leaders must create an environment that encourages open dialogue. This might include having anonymous question submissions, setting clear guidelines for respectful communication, or ensuring that leaders are approachable and responsive. Creating a safe space fosters honest and productive conversations, builds trust within the team, and can lead to valuable insights that might otherwise remain hidden.


An all-hands meeting is a critical platform for fostering communication, collaboration, and transparency within an organization. These meetings hold immense potential to unite teams, convey vital information, and establish a shared understanding of the company's goals and values.

Success in hosting an all-hands meeting comes from meticulous planning, including collaborative planning through tools like Craft, recognizing accomplishments that resonate with employees, and nurturing an environment that supports open dialogue. By focusing on these essential elements, an all-hands meeting can transform from a routine assembly to a meaningful experience that strengthens the organization

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