How to start a presentation and engage your audience

Grab your audience's attention from the start with our expert tips on how to start a presentation. Learn how to engage your listeners and deliver a memorable opener.

Craft Author: Tom Norman
Tom Norman
Grab your audience's attention from the start with our expert tips on how to start a presentation. Learn how to engage your listeners and deliver a memorable opener.

Mastering the art of delivering an exceptional presentation is crucial for both personal and professional development. Regardless of the topic, capturing your audience's attention from the very beginning is essential to ensure they remain engaged throughout. In this article, we will discuss how to start a presentation, explore techniques for maintaining audience engagement, and provide examples of captivating presentation introductions. Let's dive in!

Why is a good start to a presentation important

A strong opening sets the tone for your entire presentation and determines the level of audience engagement from the onset. The first few minutes are critical for capturing the audience's attention, establishing credibility, and demonstrating the value of your message. A good start creates a positive first impression, builds rapport, and fosters trust with the audience. In contrast, a weak opening can lead to disinterest, disengagement, and potentially undermine the effectiveness of your presentation.

Moreover, a compelling start encourages active listening, as it primes the audience to anticipate the information you will share. This increases their receptivity to your message and the likelihood of retaining the knowledge you convey. In short, a good start to a presentation is crucial for ensuring your message is heard, understood, and remembered by your audience.

How to start a presentation

1. Begin with a powerful quote: Start your presentation with a thought-provoking quote relevant to your topic. This immediately engages the audience and sets the stage for your message.

2. Use a compelling story: Share a personal anecdote or a story that illustrates the key points of your presentation. This approach helps create an emotional connection with your audience and fosters empathy for the subject matter.

3. Start with a question: Pose a challenging or thought-provoking question to spark curiosity and encourage active participation. This technique invites the audience to think critically and primes them for the information to come.

4. Share a startling statistic or fact: Present a surprising piece of data or an interesting fact related to your topic. This can pique the audience's interest and highlight the significance of your message.

5. Use humor: Begin your presentation with a light-hearted joke or a funny anecdote. This helps break the ice, put the audience at ease, and create a positive atmosphere.

6. Use visual aids: Incorporate attention-grabbing visuals, such as images or videos, to support your opening statement. This can enhance the impact of your message and facilitate audience engagement.

7. Establish common ground: Identify shared experiences, values, or goals between you and your audience. This helps build rapport and fosters a sense of connection.

Best practices for getting your audience engaged early

1. Make eye contact: Establishing eye contact with your audience conveys confidence and helps create a personal connection. This not only builds trust but also encourages active engagement.

2. Use appropriate body language: Maintain an open posture, use natural gestures, and vary your tone of voice to convey enthusiasm and sincerity. This nonverbal communication helps hold the audience's attention and demonstrates your passion for the topic.

3. Customize your content: Tailor your presentation to the specific interests, needs, and expectations of your audience. This demonstrates that you value their time and fosters a sense of relevance.

4. Encourage participation: Invite questions or comments, conduct polls, or use interactive elements to promote active involvement from the audience. This fosters a sense of ownership and deepens their engagement with your message.

5. Keep it concise: Avoid overwhelming your audience with excessive information. Instead, focus on delivering a clear and concise message that is easy to digest and remember.

Examples of good presentation introductions

1. Personal experience: "Three years ago, I faced one of the biggest challenges in my life when I was diagnosed with a chronic illness. Little did I know, this would lead me on a journey to discover the power of resilience and the importance of self-care. Today, I want to share with you what I've learned, and how you too can harness the power of resilience in your life."

Why does it work? It introduces a personal story and also a challenge that the main character has to overcome. As well as connecting to your story, people will be intrigued to hear how you overcame your struggles.

2. Provocative question: "What if I told you that you could increase your productivity by 50% just by making one simple change in your daily routine? Today, I'm going to reveal the secret behind this powerful habit and show you how to implement it in your own life."

Why does it work? This builds intrigue. It withholds information and informs the audience that the answer will be revealed if they keep watching.

3. Powerful quote: “Nelson Mandela once said, 'Education is the most powerful weapon which you can use to change the world.' In this presentation, we will explore the transformative power of education and discuss how we can use it to shape a brighter future for all.” 

Why does it work? This quote inspires. It’s meant to encourage the audience, and in this case also build a sense of intrigue: why is education the most powerful weapon in the world?

4. Startling statistic: "Did you know that nearly 70% of employees are disengaged at work? This alarming statistic has significant implications for both individual well-being and overall company performance. Today, we will delve into the reasons behind this disengagement and discuss actionable strategies for creating a more engaged and motivated workforce."

Why does it work? The statistic shocks the audience and encourages them to keep watching in order to understand it. Like many of the examples above, the statistic builds intrigue and the audience follows along to understand the claims of the statistic better.


By implementing these techniques and best practices, you will be well on your way to mastering the art of starting a presentation and effectively engaging your audience.