What is knowledge management?

Explore the realm of knowledge management and its critical role in modern organizations. Learn how effective knowledge management can enhance decision-making, foster collaboration, and drive innovation in your workplace.

Explore the realm of knowledge management and its critical role in modern organizations. Learn how effective knowledge management can enhance decision-making, foster collaboration, and drive innovation in your workplace.

What is knowledge management?

Knowledge management is more than just a buzzword; it's a strategic approach that enables organizations to transform individual knowledge into shared wisdom. A strong knowledge management strategy can help make the right knowledge accessible to the right people at the right time, enhancing efficiency, collaboration, and decision-making.

Types of knowledge

Knowledge in an organization can be categorized into three core types:

1. Tacit or Experiential Knowledge

Tacit knowledge is personal and context-specific, making it difficult to formalize or communicate. It is deeply rooted in an individual's actions, experiences, ideals, values, or emotions. For example, a seasoned manager might have a knack for resolving conflicts or motivating team members, which is difficult to articulate in a manual or guide. This intuitive, experience-based knowledge is often the result of years of learning and cannot be easily passed on to others. However, it is a vital aspect of an organization's wisdom. It shapes the corporate culture, drives decision-making, and contributes to the unique competencies that give a competitive edge. Effective knowledge management strategies find ways to capture and leverage this tacit knowledge.

2. Implicit Knowledge

Implicit knowledge is somewhere between tacit and explicit knowledge. While not formally documented, it's often understood and accepted within the workplace. This could be cultural norms, unwritten rules, or common practices that guide many workplace actions and decisions. It's often taken for granted but can greatly influence how work is done within the organization. For example, a company might have an unwritten rule that all emails are answered within 24 hours. This is not explicitly stated, but all team members adhere to it and it influences their daily work routines. Understanding and managing implicit knowledge is crucial for fostering an effective work environment.

3. Explicit Knowledge

Explicit knowledge is knowledge that can be easily communicated, documented, and disseminated. It includes data, documents, procedures, policies, and any other information that can be readily articulated, codified, and stored. For example, a company's financial data, marketing strategies, and operational manuals would all fall into this category. Explicit knowledge is crucial for maintaining consistency, standardization, and enabling data-driven decisions within an organization. Effective knowledge management ensures this explicit knowledge is appropriately captured, stored, and made accessible to those who need it.

Benefits of a better knowledge management

Effective knowledge management reaps numerous benefits, including:

1. Empowered decision making

A robust knowledge management strategy ensures that all important information is easily accessible to employees and stakeholders. With well-organized knowledge, decision-makers can access comprehensive, up-to-date, and accurate information to guide their choices. This leads to more informed, strategic, and data-driven decisions. It reduces the likelihood of decisions being made based on incomplete or outdated information. A streamlined knowledge management system can help to shorten decision-making times, enabling the company to respond quickly to market changes.

2. Fostering innovation

Knowledge management systems that emphasize sharing and collaboration naturally promote a more innovative organizational culture. When employees have the opportunity to share their insights, ideas, and experiences, it leads to a cross-pollination of ideas that can spark innovation. A well-designed knowledge management system can facilitate collaboration, even among team members who might not typically interact, thereby further broadening the range of ideas and perspectives contributing to innovation.

3. Boosting efficiency

Efficiency is a critical benefit of effective knowledge management. By creating a centralized repository for knowledge, employees can more easily locate the information they need without having to reinvent the wheel each time. It reduces time wastage, as employees don't have to spend unnecessary hours searching for information or recreating existing work. Knowledge management systems can help eliminate duplication of effort and streamline work processes, thereby significantly improving productivity and efficiency.

4. Securing organizational knowledge

Knowledge is one of an organization's most valuable assets, but it's often at risk of being lost when employees leave the company. A strong knowledge management strategy includes processes for capturing, documenting, and retaining knowledge from all employees. This secures institutional knowledge and ensures it remains within the organization, irrespective of personnel changes. With this, the organization maintains continuity, minimizes the impact of staff turnover, and ensures that valuable insights and expertise are not lost but passed on to new or remaining staff members.

Best knowledge management practices

To maximize the benefits of knowledge management, consider these best practices:

1. Establish clear guidelines

Clear, established guidelines provide a framework for how knowledge should be shared within an organization. This includes details about what kind of knowledge should be documented, how it should be categorized and stored, who can access it, and how it can be retrieved. By setting these parameters, all employees have a clear understanding of what's expected of them and how they can contribute. These guidelines can also ensure that knowledge sharing becomes a systematic part of the organization's workflows, rather than an ad-hoc or optional activity.

2. Choose the right tool

The right tool will make all the difference when capturing, organizing, and sharing knowledge. For instance, a tool like Craft offers real-time collaboration features, which allow team members to work together seamlessly, regardless of their geographical location. It also includes powerful search capabilities that make finding specific pieces of information quick and easy, and it simplifies document organization, making it easier to manage large volumes of information. By choosing the right platform, organizations can make knowledge sharing much more efficient and user-friendly.

3. Appoint a champion

Select a Knowledge Management Champion who acts as a central figure to encourage and manage knowledge sharing within the organization. Their role is to ensure that knowledge is consistently captured, curated, and updated, and that best practices are being followed. However, they should not become a single point of failure for the knowledge management system. Instead, they should serve as a facilitator, encouraging all team members to contribute and access the collective knowledge. They can also promote the importance and benefits of knowledge management to the rest of the organization.

4. Train and motivate your team

Training is crucial to ensure that all team members understand how to use the knowledge management tools and systems effectively. The team should be trained on the value and importance of sharing and utilizing collective knowledge. Keeping shared knowledge up-to-date is a task that requires continuous effort, so it's beneficial to regularly highlight success stories that result from shared knowledge. This can help keep team members motivated and underscore the tangible benefits of the knowledge management system.

5. Encourage contribution 

A successful knowledge management system depends on active contributions from all team members. Encouraging a culture of collaboration can foster a sense of collective ownership and responsibility for shared knowledge. Recognizing and rewarding valuable contributions can be a powerful incentive. For instance, having a monthly reward for the most contributions, or asking employees to highlight particularly helpful content during team meetings, can motivate team members to share their knowledge and insights.

6. Review regularly

Knowledge is not static, and what is relevant and accurate today may not be so tomorrow. Regular reviews and updates of the stored knowledge are necessary to ensure its accuracy and relevance. This is particularly important for agile teams or organizations that are in a growth phase, as their practices and processes may evolve rapidly. Regularly updating the stored knowledge ensures that all team members have access to the most current and accurate information.


Knowledge is a powerful resource. By understanding and applying the principles of knowledge management, your team can work smarter, innovate faster, and deliver better results.

Want to take the first step towards better knowledge management in your company? Read our in-depth guide for creating a knowledge base to discover how to get started. 

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