Build a Content Command Center with Craft

As the creator says:

“Craft gives me a clear and reliable home for all my ideas. MCPs give me the ability to connect everything that matters. Together they allow me to build a workflow that genuinely supports the work I do.”

Step 1 – Set Up Your Content Hub in Craft

Create a Craft document that becomes your creative command center. Include:

Episode ideas and planning
Completed episodes with metadata
Tags for categorization
Status columns to track progress
Publishing steps and checklists
A developing glossary of key terms
Links to scripts and research

This document is the foundation – everything else connects to it.

Step 2 — Enable Craft MCP

Set up Craft’s MCP (Model Context Protocol) connection to Claude or ChatGPT. This allows AI to read and write directly to your Craft document while respecting your boundaries.

Step 3 — Connect Your Analytics Sources

Link your data sources to Claude through MCP:

YouTube analytics (view counts, engagement, audience demographics)
Patreon analytics (supporter data, revenue trends)
Google Sheets (custom tracking and metrics)
Any other platforms where you track performance

Step 4 – Connect Your Research Tools

Set up MCP connections to your research and note-taking tools:

Readwise (for highlighting and resurfacing information)
Voicenotes or voice recording apps (for capturing ideas on the go)
Any other tools where you collect raw material

Step 5 – Connect Your Content Creation Tools

Link your production tools:

Claude and ChatGPT (for writing support and ideation)
Any other AI or creative tools you use

Step 6 – Ask Claude to Analyze Your Patterns

In Claude (with MCP enabled), ask it to analyze your content:

Look at my Craft content planner, my past episodes, my audience analytics, my voice notes, and my Readwise highlights. Find patterns in what resonates with my audience and what resonates with me. Create a content strategy based on these patterns.

Claude will:

Cross-reference your episode ideas with past performance
Analyze audience data to find what works
Review your voice notes and highlights for themes
Identify natural content categories
Create a rotation strategy for months ahead

Step 7 – Let Claude Build Your Content Strategy

Claude generates a table in Craft with:

25+ content suggestions in each category
Checked for duplicate topics
Arranged by performance potential
Organized in a structure you can follow for months

This process that used to take days now takes minutes.

Step 8 – Build Your Research Pipeline

Set up a voice-to-Craft pipeline:

Record voice notes when you have ideas or find interesting information
Voicenotes sync to Readwise
Readwise produces text
Claude analyzes everything through MCP
Claude highlights recurring themes
Claude suggests new episodes based on what you’re thinking about
Claude drafts glossary entries for key terms

Everything flows directly into Craft without manual work.

Step 9 – Produce Everything from One Place

Now you can:

Draft scripts in Craft
Generate episode content
Create smaller pieces of content
Produce audio with ElevenLabs
Track analytics
Surface research
Build your glossary
Update your content plan

All without leaving Craft. Claude is your assistant. MCP is the connector.

The Result

You have a fully connected creative ecosystem where research, analytics, and AI work together. Your Craft document becomes the central nervous system of your creative work – everything flows through it, and you stay focused on what actually matters: creating great content.

Content Command Center

Build It Yourself