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Client Proposal

Create business proposals or pitches that win clients with this impressive template.

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What is a Client Proposal?

A Client Proposal is your formal introduction to a potential client, outlining how you can solve their problems or fulfill their needs with your services or products. It's like your business's résumé and cover letter combined, offering not just a list of skills but also explaining how you intend to apply them to achieve the client's objectives.

Check out our other Client Proposal templates:

Tips for writing good client proposals

Crafting a Client Proposal that stands out requires more than just ticking off a list of services you offer. Here are five actionable tips for making your proposal memorable and effective:

1. Tailor to the client: 

Research the client's industry, pain points, and goals thoroughly. Your proposal should feel like a custom solution, not a generic offer. If the client is a tech startup, discuss how your services will support rapid scaling.

2. Clear and direct language: 

Skip the jargon and keep your wording simple. Your client should understand your proposal without reaching for a dictionary.

3. Quantify your value:

Wherever possible, include metrics that demonstrate the success you've brought to previous clients—be it a percentage increase in sales, or a measurable improvement in customer satisfaction.

4. Make it visually easy to skim: 

Break down information with bullet points, headers, and brief paragraphs. This aids the client in quickly finding what they're most interested in.

5. Be transparent about costs and timelines: 

Lay out a clear roadmap including any costs, milestones, and deadlines to set proper expectations from the start.

What's in this template?

  • Problems and solutions: An outline of the client's challenges and your solutions
  • Pricing: A transparent breakdown of pricing and timelines
  • Testimonials: Build credibility; share what others thought about your work


Ready to take your client pitches to the next level? Use this template as your launching pad and fine-tune it to suit each unique opportunity. The simplicity and structure make it easy to adapt, letting you focus more on what you do best.


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