Content brief template in Craft showing instructions.

Content brief

Discover our content brief template – a must-have tool for marketers and content creators. Streamline your strategy, connect with your audience, and boost SEO with a clear, easy-to-use format.

Share this Template

Streamline your content creation: The essential content brief template

Creating impactful content starts with a good brief. This essential content brief template is designed for marketers, content creators, and clients to bring precision and purpose to content strategies. Simple but comprehensive, this template is a straightforward roadmap to creating content that not only resonates with your audience but also aligns with your marketing objectives.

What's inside this template?

  • Title & purpose: Clearly define what your content is about and what it aims to achieve, setting a focused direction right from the start.
  • Target audience: Identify and cater to your audience, making your content more relevant and engaging.
  • Keywords: This section lets you outline primary and secondary keywords and offer insights into their placement — helping you enhance your content's online visibility.
  • Content structure: Plan your content with a clear structure. With recommendations on word count and headings, and an initial outline, you're set to receive exactly the content you need.
  • Internal links: Strengthen your site's SEO and user journey. This section helps you strategically incorporate internal links, boosting your site's visibility and engagement.
  • Style guide reference: Keep your content consistent with your brand's voice. This quick reference to your style guide ensures uniformity across all pieces.
  • Additional notes: Tailor the template to your specific project needs, adding flexibility and customization to your content planning.

Key benefits:

  • Efficient process: Streamline your content planning and creation, allowing you to focus on crafting compelling narratives.
  • Clear direction: Eliminate guesswork in the content creation process. This saves you time and enhances focus.
  • Brand consistency: Maintain a consistent brand voice across all your content, strengthening your brand identity.
  • Strategic alignment: Ensure every piece of content serves your broader marketing goals, making your strategy more effective.
  • SEO success: Improve your search rankings with strategically chosen and placed keywords.
  • Audience connection: Create content that truly resonates with your target audience, increasing engagement and loyalty.

Get started

Ready to take your content strategy to the next level? Try our content brief template to transform your ideas into powerful, audience-focused content effortlessly. Start creating strategic and engaging content today.

Trusted by millions, including teams at

Select customers using Craft

Discover More Templates

Take impactful to a whole new level

Always with you

Organize any time, anywhere across your entire ecosystem – on or offline

Easy to use

Just open, write and organize – no interruptions, no heavy-lifting, no steep learning curve

Works your way

Personalize to your heart’s content – you run the app, not the other way round

Powerful Features

Blocks, tables and markdown, subpages, cards and bi-directional linking – Craft is jammed with brilliant features that make styling and formatting a breeze

Get in or get out

Super-fast import and export – and easy handling of multiple file types

Offline first

Native iOS stores content on your devices, so you’ll never lose your flow

Beautiful sharing

Quickly share with your clients, across your team – or just with your BFF

You’re not alone

Probably the best app community in the world

We’re here to help

The best support team in the world. Period.